Social media is one of the cheapest forms of marketing and the ROI which provides to the business world to grow more. A social media marketing looking to venture into social media marketing, or a business owner looking to leverage on social media, it is very helpful to know the most popular media sites around you. This will allow you to maximize your brand reach on social media, engage with the right people and achieve your social media goals. There are many social media marketing companies in Gurgaon that are using these social media sites to boost their website traffic.

  1. Facebook

It is the biggest social media sites and the most widely used social platform. With more than two million people are using it every month. If your business goal is brand awareness, website traffic, lead generation, or online conversions, Facebook should make a notable difference in reaching your goals when you will use it properly.

It is the best way to get a start on Facebook because almost all content format works are created on Facebook like text, images, videos, live videos, and stories. Facebook’s advertising platform is by far the most developed of all the social media platforms. On Facebook, you can target by age, gender, employment, interests, purchasing behaviors, relationship status and much more. Combining great content and A/B split testing, with Facebook’s extensive, data, user base, and ad platform can be one powerful combination for your business.

  1. Instagram

It is a photo and video sharing social media application and it allows you to share a wide range of content such as photos, videos, stories, and live videos. It has also recently launched IGTV for longer-form videos. As a brand, you can have an Instagram business profile, which will provide you with rich analytics of your profiles and posts and the ability to schedule Instagram posts using third-party tools.

  1. Tumblr

It is a microblogging and social networking site for sharing text, photos, links, videos, audios, and more. Many people are sharing a wide range of things on Tumblr from cat photos to art to fashion.

A Tumblr blog looks just like any other website. There are many blogs that you come across online might be using Tumblr. If you want to consider Tumblr for your marketing, Viral Tag has written a starter guide to Tumblr marketing.

  1. Qzone

It is another popular social networking platform based in China, where users can upload multimedia, write blogs, play games, and decorate their own virtual spaces. According to experts, Qzone seems to be the most popular social teenager. But the recent time the rising of mobile-based platforms like WeChat seemed to have caused a decline in the popularity of desktop-based platforms like Qzone.

  1. LinkedIn

It is the platform where you tend to find the highest average disposable income, 75% of LinkedIn users are earning $50,000 per year or more. It also finds the highest quality leads, in certain industries. Unlike most social platforms, which excel at B2C advertising, LinkedIn is uniquely suited for B2B ads and social media marketing campaigns.

If any brand wanted to reach an audience of ambitious, young professionals across Europe and extend awareness and engagement beyond their existing customer base. This is the best social media sites for traffic.

  1. Pinterest

It is most widely used for ecommerce for sales as a strong platform by picking a high performing pin and promoting it based on engagement or visits to your websites or brand. Then the promoted pins are placed in more relevant positions across Pinterest boards and are highly visible to those browsing and searching for keywords associated with your brand or related items. Users can intentionally use this platform to find and purchase creative products. It is the unique platform where people go to discover new things and be inspired, quite unlike most social media sites where engagement is the primary focus. This gives the brand a unique opportunity to shape their purchasing decisions. This is also one of the best social media sites for backlinks.

  1. Snapchat

This is also one of the newer social media platforms that focus on sharing photos and short videos. This is popularly made for stories format which eventually proliferated on other social media platforms like Instagram.

There is a great relation between organically posting content on your company’s Snapchat Story and paying to post Snapchat in your target audience’s top Story and Discovery feed, you are sure to reach your market as one of the youngest and fastest-growing social media platforms.

So, these are the best 6 social media sites for business and many social media marketing companies in Gurgaon are recommend these platforms to boost their website traffic and for more engagement.