As a founder of a startup company, you might have a lot of questions concerning your business that needs addressing. As a startup first you need your target consumers to find your business online. To happen this thing, one of the main ways that will happen through the search engine.
Why Digital Marketing is important for a real estate business?
Unless your audience has heard of you already, they won’t be searching for your brand name so to happens this SEO is the first foremost desire for any online business. That’s why search engine optimization (SEO) can’t be an afterthought for startups business.
In fact, SEO should be an important consideration when you are planning to start your business. A startup that considers SEO during the process of developing a business plan is more likely to achieve results by more cohesively building the necessary components for SEO success into the foundations of the business.
Setting up a business of your own takes no more than just sweat and tears. Startup companies do everything in their power to pull things through. From strategic planning, market research, competitor analysis, capital generation and so on. It is never easy at all.
Despite these challenges, there is no excuse to ignore the basic necessities of starting a new venture. Now, to let people find your business and know who you are and what you can offer for them, one of the solutions you can revert to is SEO or Search engine optimization.
But really, what is SEO? How can it make startups successful? So, it is a good time to take a look at it.
SEO is a staple for Today’s business
Many of us know Search Engine Optimization has been around for decades. There is no doubt about it that SEO will continue to rule the online community for years to come. It has become dominant in Digital Marketing that placed many brands where they are right now. Search Engine Optimization helps businesses leave a mark on the minds of consumers. If once you have done properly, SEO is effective in making noise on the World Wide Web.
By definition, SEO or Search Engine Optimization is a digital marketing technique and is quite tricky for any business that involves search engine sites, the right keywords, and searches triggers. Basically, Search Engine Optimization deals with the creative and technical components in helping marketers and business owners to achieve top ranks in various search engine sites and also in google search engine page.
The main objective of SEO is website optimization, which means better website traffic, enhanced visibility of the brand, and greater user experience that’s what every startup business needs. If you are just starting a business, then you cannot afford to waste money. In this blog, we will share practical tips on how to grow your business on a small budget. Our goal is to help you compete with the big guys without spending a fortune.
1. Choose the right platforms for your business
The biggest mistake you can do is choosing the right platform to build your websites. A wrong platform will not affect you with the only cost, but it will also limit your business’ growth potential. We recommend using WordPress. It is the most popular website business in the market, and it powers over 31% of all websites (including both small and large businesses). When we say WordPress, we are talking about WordPress.org and not WordPress.com and these are two different platforms.
To start a self-hosted WordPress website, you’ll need a domain name and a web hosting account and these two are also different. Different hosting companies offer different plans suitable for small to large websites. This ultimately affects the cost of your website.
If you are just getting started, then we recommend using Bluehost. They are one of the largest hosting companies in the world and an officially recommended WordPress hosting provider.
2. Make it easier for users to contact you
If you want to bring you more customers on your website, then you need to add an easy way for visitors to contact you. The easiest way to do that is by using a contact form on your websites. By default, WordPress does not come with contact form but luckily, there are WordPress contact form plugin and that can help you easily to add a contact form on your websites.
We recommended you to use WPForms Lite, which is the free version of the popular WPForms plugin that is trusted by over 1 million websites. Once your business has grown you can upgrade byWPForms Pro to create more advanced forms like surveys, polls and payment forms, etc.
3. Start building an Email lists from Day1
Most people once who leave your website will never come back again. This means that if you don’t get their email address, then you will have no way to communicate with them in the future. The most cost-effective way to do this is by building an Email list.
Email marketing is one of the most reliable ways to communicate with your website visitors. You can get started with constant contact, they are top related email marketing service providers on our list. WPBeginner users get a free trial for those who’re just starting out and 20% off if you upgrade to their paid plan.
4. Get more organic traffic from search engines
Search engines like Google are the major source of traffic for most websites on the internet. There are a lot of things you can do to optimize your website for search engines by learning basic SEO. SEO or search engine optimization is a set of guidelines and techniques that make your website more search engine friendly. It is not too technical and you will be able to do it on your own. We have published a complete step by step WordPress SEO guide for beginners.
We will walk you through the whole process of making your website as SEO friendly as possible. To get traffic from search engines you’ll need content, which brings us to the next step in this guide
5. Plan a content marketing strategy
Content marketing is a strategy to create useful and relevant content to attract and build an audience. This allows you to get more targeted traffic from search engines without spending a fortune.
The easiest way to add useful content to your website is by adding a blog. WordPress allows you to add a separate blog page to your website and sort your content into categories and tags.