Friendship day is just here. It’s the week when youngsters most excitedly wait for the weekend! The first Sunday of every August is what teens in schools wait for around all year long. Remembering the old school days, we could recall waiting for this day to tie a friendship band on the wrist of our best friends and hence officially labelling our bond! Such a craze it was that we still laugh on ourselves going mad at it.
However, the trends seem to have changed. Now, it’s not just the friendship band, but also the chocolates, gifts and of course shopping and food, basically everything! The definition and the way of celebrating the friendship day have changed and so the way of promoting it.
Friendship day: then and now
Since the introduction of digital platforms like social media for interaction and socialization, the word “friendship” itself has evolved to adapt to new definitions. Now, it’s not meeting every day in the bus, travelling together, playing together or visiting each other’s place but chatting on social media, tagging each other on photos, posting pictures and stories with each other declaring your love for each other open-heartedly. Yes, that’s what friendship has come to know for these days.
The digital technology has changed the way how friends interact so, certainly, changes in the ways to promote the day for them is also very important. Remembering the marketing techniques on friendship day decades back could only recall the shopkeepers outrageously displaying the friendship bands on their store, big brands posting the friendship day poster and nothing much than this.
Moving some years forward, we could see big brands like Airtel coming with highly successful and viral campaigns like “Har Ek Friend Zaruri Hota Hai”. This was the magic that Digital marketing seems to have sprinkled on the brands. It instantly reached a mass audience and their song was almost on everyone’s lips. This was one of the best marketing techniques adopted by Airtel to connect with a large target audience at once.
Digital marketing as a boon for brands to connect with audiences
Digital marketing is one of the best ways to improve brand presence and sales, as well as increase brand awareness and it is easily trackable so that you can immediate feedback and determine if a campaign is working. And on this friendship day, there is a lot of things to do and also gives a huge amount of opportunities to promote your business
Brands, who are out there for their fans while creating communities, don’t miss the occasion either. Each wished their millions of fans in their own way. As we all know Facebook is more about visual updates, most of the brands follow it expecting to soar engagement numbers. And, in fact, some will definitely do!
So, if you’ve been in for the search of some amazing ideas to promote your business on this friendship day, we have some amazing tips for you. This guide on the ways to promote your business through digital marketing of friendship day and other similar occasions will definitely leave you with some great ideas for your next campaign. So read below and make sure that you do not miss on some great opportunities.
Pull it out everywhere on your websites
Your website is the very foundation around which your digital marketing campaign will revolve and you’ll have to focus on it first. You may have to do several things:
- Put creative images (greeting the visitors) on the home page
- Put offer related images on the landing page
- Plan pop-ups offering discounts. You have to ensure that they aren’t intrusive and don’t turn the visitors away
- Make sure your website and pop up is mobile friendly. If your website pops up in a search engine query, and it isn’t mobile-friendly, then definitely 40% of online users will go back and they will choose a different result.
Become a Social media savvy
Your social media marketing will play a crucial role in spreading the word about ongoing campaigns and offer. If you are giving special discounts for Friendship day, update cover images of social media platforms accordingly. Promote discounts through image sharing. Don’t hesitate to share links and information about your best deals and offers. Go aggressively by investing in promoted posts and Twitter campaigns.
Celebrate Friendship Day with a giveaway for your followers
It’s a great time to engage with followers and encourage them to share your brand with their friends. I recommended you to use these free tips and resources to share the love with a Facebook or Instagram giveaway!
In the last few years, social media has become an essential part of our friendships. We go online to share news, make plans, catch up and chat. Half of the world’s population uses social media, and research has shown that friendships are just as meaningful online as face-to-face. So this year on friendship day, I must say you have to focus on the most popular social networks of all – Facebook and Instagram.
You can run contests and giveaways through your Facebook page, Instagram posts or Stories to connect with your followers, increase traffic, and raise brand awareness. It is a great opportunity for digital marketers on this friendship day to offer double prizes for best friends, or prizes shared with a group of friends. You can even encourage your followers to share Friendship Day content with their loved ones, too.
In this post, we’ve collected some examples of fantastic Friendship Day campaigns and we’ve produced some free resources to help you out. After all, that’s what friends are for!
How to share a friendship day giveaway on Social media?
Social media is all about connecting with the people in your niche: customers, potential customers, people who are interested in what you do, or who share similar interests and circles or hubs with you. It’s about building relationships and networking, not selling, although that does come as a result.
- Run a giveaway with Instagram comments
Presently, Instagram has rapidly become the most popular social network for brands and followers. There are so many ways to raise brand awareness and interact with the community, and Instagram’s developers add new features all the time.
You can use most appropriate Easypromos’ apps to run giveaways with Instagram comments, and we recommend sharing through Instagram stories too. The post on a Harry Potter-themed giveaway is one of the great examples of how to run an Instagram Giveaway.
- Use our photo template for your Instagram giveaway
You can get started with free photo resources and templates for your friendship promotion on Instagram. Keep the images such as that the images can only tell the whole stories about that particular product. Just adds the details of the giveaway and make it pop. and don’t forget to include the link to the terms and conditions, too.
Contest and offers for better brand visibility
Facebook has about 2.2 billion active users worldwide, and Instagram recently declared a billion monthly active users. Given this wide reach, every digital marketer can leverage these platforms with attractive offers, discounts, and polls where people can tag their friends.
You can choose to talk about the different kind of friends one has and ask people to tag them on the campaign post for an offer. Give Discounts to those who come to your site on Friendship day and take a particular action or someone who downloads your app can also be a great tactic. Moreover, lucky draws and giveaways are fantastic ideas that generate good results all around.
Pictures and Pop-Ups with low prices, wishes, and gifts on your Website
Your digital marketing campaign can only be successful if your website and app are in tandem with what your social media channel proclaims. If you have posted a giveaway on Facebook for the day, your website should also inform users of the same.
Attractive images wishing Happy Friendship Day and luring viewers to a landing page where they give their information and get a giveaway are ways you can update your website ahead of the occasion. Offers and discounts should be clearly mentioned through pop-ups and creatives both on mobile and website.
Introduce Gift Vouchers and Hampers with Coupon Codes
Emails with a promo code again are great temptations for the customers. You can either offer a gift voucher that your customers can redeem and use for a treat with their friends or provide gift hampers to people who come to your store or buy products online from your brand ahead of Friendship Day.
Set up friendship day giveaway with an Instant Facebook template
You can think about to save some time by creating an easy template for your Facebook giveaway. You can even edit the text with the details of your brands and Friendship promotion. And your sweepstakes will be up and running within minutes.