Digital marketing is a new-age marketing technique. As the name suggests, marketing involves the use of digital media. The digital marketing though originated decades ago in forms of radios broadcasts, it has now evolved and involves extensive use of internet and various social media platforms on it.
In today’s fast-paced world, it is a great way of reaching to your target audience efficiently and at a larger level. With recent evolution and trends, it is nearly impossible for a business or a brand to grow without an effective digital marketing campaign.
Components of digital marketing
Digital marketing is built upon some strong pillars. Digital marketing involves the extensive use of various platforms and tools. These include Search Engines, Social Media platforms, E-mails and so on.
Search Engine Optimization (SEO), Social Media Optimization/Marketing (SMO/SMM), Pay Per Click Campaigns(PPC), Email Marketing, Website designing and development, Content marketing, Online Reputation Management (ORM) are main components of digital marketing used differently for different functions.
Importance of digital marketing
In recent times, digital marketing has gained significant importance in every business world. Driving sales and generating more Return on investments has been never so smooth. The various digital platforms work great in generating leads for your business. The reason for this is more customer engagement.
In the present world, every next person is engaged on the internet and wants to find everything he wants to buy on the internet. This trend has accelerated since the launch and success of many e-commerce websites which in turn also accelerated the demand as well as the importance of digital marketing in today’s world.
Going by the statistics, there is around 25% to 40% annual growth of digital marketing in India. This is indicative of the fact that a lot of businesses today rely on digital marketing for promoting and selling their products or services. Also, as expected in the years to come, almost 90% of businesses will rely on digital marketing in India
This clearly states the growing importance of digital marketing for all the businesses today. Also, many companies have began to realize the effective digital marketing is no more an optional strategy for their business growth rather a necessary one.
The changing trend
Business practices in India until 2010 mainly focused on traditional marketing and Entrepreneurs were simply unwilling to give up these marketing practices. However, realizing the strengths of digital marketing changes the whole process and system of marketing itself and eventually, traditional marketing started extending to the digital marketing.
From traditional selling methods, email marketing campaigns began to take over. The results were impressive and this led to a great conversion rate. With the recent progressions in the digital marketing trends, it conveniently offers the following benefits.
• Efficient customer relationship management throughout various channels
• Accelerated customer engagement process
• Helps in targeting prospective clients based on their specific interests and preferences
• Offers effective and communicative platforms to discuss customer issues within a short timeline.
Career prospects in digital marketing
Due to increasing importance and demand of the digital marketing, career growth opportunities in digital marketing have also increased. This rise in career opportunities in digital marketing has also led to the establishment of many digital marketing institutes. People are now inclining more to take up the career options in Digital marketing.
Some of the most rewarding career positions in digital marketing includes Digital Marketing Consultant, Content Marketing Executive, Content Writer, Inbound Marketer, Social Media Marketing Expert, Search Engine Marketer, SEO Executive, Conversion Rate Optimizer, Copywriters, Web Analytics Executive and Email Marketer.
Also, there are many startups willing to hire the professional digital marketing executives for their business. One of the inevitable aspects of business growth, digital marketing career can be highly rewarding.
Analytically speaking, the demand for digital marketing professionals has increased significantly in the year 2018. As per the Indian Express report, by 2020 there will be a tremendous demand for digital marketers in India.
This gives you a fair reason to start a career in digital marketing. Also the wide options that it offers make it even easier and rewarding. Moreover, presently, about 42% of brands in India opt for social media marketing as their prime marketing platform. This also contributes to the increased scope of digital marketing and digital marketing progression in India.
Benefits of a career in digital marketing
Digital marketing in today’s world functions in all the sectors including B2B or B2C. Also, it helps you in exploring various areas as it is used in vary areas ranging from healthcare to finance or real estate or e-commerce.
Other than this, it is evident that the competition among various business brands on the online platform for the customer relationship management and The customer engagement is increasing.
For this reason, to enhance their approach an industry needs innovative digital marketers. Therefore, showing your creative talent in this field can help you reach high. It also offers better payouts and increments in some industries as compared to other jobs.
The scope is continuously increasing so along with the job opportunities, career growth opportunities are also high. It is something which is in-demand and so, by becoming a digital marketing professional, you become an in-demand professional.